So you just stepped out of an appointment with either a client, or a prospective client and there is another business or 2 in the building, or strip center. You could leave or you could maximize your time by seeing “the guy next door”. How do randomly walk into a business you only know exists because it is next door or near one you just left? Simple. Walk in and say something to the effect of “I was just over at X and noticed your business, what type of business do you do?” Now if it says “Joe’s plumbing” then don’t ask what they do, but ask what they specialize in, business or residential. This very simple technique works to get you in the door and passed the “why are you here” section. You can then start with some of the easy follow up questions such as “are you the owner” or “how long have you been here/ in business?” Now you are in to door. At this point it is up to you based on the way the conversation is going and how well you are connecting with the person in front of you. Sometimes this will turn in to a great bit of small talk as you find something in common, could turn into an opportunity right away, or might just be someone you can say you stopped in on and there was not an opportunity at that time.
The ‘guy next door” might be your next account. Try this out after you next appointment.
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