Thursday

Book Review - Go for No

A while back i was given a copy of the book "Go for No".  Since then i have given it to many members of my staff and even required one staff to read it.  We did a "Ryan's book club" moment on it.

The main point of the book is that being rejected is okay, and in fact, encouraged.  Knowing your own personal sales ratio is important to understanding many things in your sales.  1st, you get to understand what is normal for you.  2nd, you can start to decipher if certain approaches, or tactics on your part work better than others.  3rd, you get to discover some internal constitution that you didn't know you had.  resiliency is often under appreciated.

The read is not particularly long or expensive, and the book is widely available.  below is a link to amazon where i got it for my team.  I encourage you to read it and share liberally with others.

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