Well, you might think that the title gives it all away, and frankly, it does. Simply, asking a business owner how they got started will get the ball rolling well. What's the old quote? You have two ears and one mouth and that is the right ratio of their use. People like to talk about themselves not hear you talk about you or your company.
Ever met someone and thought that they were really nice and you thought they were a good person, but then realized that you know almost nothing about them because you did all the talking?
Get them to talk about them. Look around their office you will find something to start the conversation. Get them comfortable with you. Then you can ask the good questions without seeming like a super ego.
Great Sellers listen.
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